Woodland Vibrations
Woodland Vibrations is a festival concept rooted in music, nature and community. The project focused on building a cohesive brand identity and digital presence that reflects the atmosphere and spirit of the experience.
From developing the visual identity and logo to designing and developing the website, I translated the concept into a distinctive visual universe across digital touchpoints.
Brand Identity · Logo Development · Website Design & Development
Woodland Vibrations
Working with Lund Studios on the Woodland Vibrations project was an absolute pleasure.
Mathilde brought a strong creative vision to both our new logo and website, capturing the spirit of our music festival in a way that feels fresh and authentic. The turnaround time was impressive, and she remained focused and detail-oriented throughout. We especially appreciated how intuitive and collaborative the process felt from start to finish. The final result stands out and truly represents who we are.
We’d gladly work with her again and recommend her to others looking for distinctive design.
- Mikkel Dal Hende
Brand Guide
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![Bright yellow background with a colorful psychedelic logo featuring a forest and a river, and the text "Woodland Vibrations" and "Brand identity and development".]()
Brand Identity & Development
Building a distinctive visual identity inspired by music, nature and the immersive atmosphere of a festival experience.
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![Two graphic designs related to Woodland Vibrations; the left design is a colorful, psychedelic woodland scene with trees and mushrooms and the text 'Woodland Vibrations'; the right design is an intricate, symmetrical, glowing mandala pattern.]()
Logo
The logo and symbol form the foundation of the Woodland Vibrations identity. Rich colours, intricate organic details and psychedelic patterns reflect the festival’s expressive spirit, creating a visual universe that feels vibrant, immersive and distinctive.
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![A section of a color palette guide showing primary and secondary colors with their hex codes. The primary colors are black (#000000), yellow (#eed116), and white (#FFFFFF). The secondary colors are green (#4a8b4f), orange (#e0e916), and purple (#a448cb). There is descriptive text explaining the color usage and contrast principles.]()
Colour Palette
A bold palette of black, yellow, green, orange and purple creates contrast and visual energy. The colours work together to establish a vivid identity that feels playful, expressive and unmistakably connected to the festival’s atmosphere.
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![A collage of two colorful outdoor images with a text overlay. The left image shows an art installation with a reflective, geometric surface and strings of lights inside, illuminated in warm tones. The right image features a vibrant, patterned fabric canopy stretched over trees against a clear sky, with people gathered underneath in a park setting.]()
Visual Language
The visual language captures the intensity, atmosphere and sense of connection at the heart of Woodland Vibrations. Vibrant colours, immersive installations and authentic moments come together to express the festival’s unique energy and community.
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![A surreal landscape with a glowing yellow sun in the horizon, a winding river, tall pine trees, and vibrant, psychedelic colors and patterns in the sky and ground.]()
Background Development
An immersive visual landscape inspired by psychedelic patterns, organic forms and flowing pathways. Designed to evolve with the user’s scroll, the background creates movement and depth while bringing the festival’s distinctive visual universe into the digital experience.
