Holm8
What started as a brand centred around sauna and cold plunge has evolved into a broader space for connection, movement and community.
Through an ongoing collaboration with Holm8, I help shape how the brand looks, feels and communicates - from the creative concept behind campaigns to the content that lives across its digital platforms.
My role spans creative direction, brand development, campaign strategy, content production and social media, working across both the strategic and creative sides of the brand to create a consistent visual and digital identity.
Social Media Management
Holm8’s social media presence translates the atmosphere and energy of the physical space into a consistent digital world. I manage the brand’s day-to-day presence across social platforms, from content planning and publishing to community communication and ongoing visual curation.
The focus is on creating a cohesive feed that reflects the Holm8 experience while keeping the community engaged and connected.
Campaigns & Paid Social
I develop and execute campaigns that translate Holm8’s brand into clear, engaging digital experiences - from campaign concepts and creative direction to paid social activation. Each campaign is built around a distinct message and visual direction, ensuring that the brand remains consistent while reaching the right audience across digital platforms.
This includes campaign planning, creative concepts, content direction, Meta advertising and ongoing optimisation, connecting creative storytelling with measurable digital performance.
Video Editing & Campaign Content
Editing and refining video content into cohesive campaign assets, combining pacing, sound, colour grading and visual storytelling to create engaging, platform-ready videos aligned with the brand’s visual identity and campaign objectives.