Auping
Auping is a Dutch premium sleep brand with a strong heritage in design, craftsmanship and circularity. As part of the Nordic marketing team, I work across the brand’s digital communication - translating campaigns, products and brand stories into relevant content for the Scandinavian market.
My role spans social media, paid social, content strategy and digital communication, working from campaign concepts through to execution across platforms.
Social Media Management
Auping’s social presence brings together product storytelling, inspiration, education and brand communication — creating a consistent digital expression across platforms. I manage and develop content for the brand’s social channels, from content planning and creative development to publishing and ongoing optimisation.
The focus is on translating Auping’s premium positioning into relevant, engaging content while maintaining a cohesive visual and editorial identity.
Campaigns
For Auping, I work across seasonal and product-led campaigns developing content and digital communication that supports both brand awareness and commercial objectives.
From campaign concepts and creative briefs to social assets, paid activation and platform-specific communication, I help translate larger campaign strategies into cohesive digital experiences across the Nordic market.
Paid Social
I plan, build and optimise Auping’s paid social activity across Meta, translating campaign objectives into targeted digital campaigns. This includes campaign setup, audience strategy, creative testing, performance optimisation and ongoing reporting, connecting brand storytelling with measurable results.