Adventurous Souls
Adventurous Souls is an adventure-driven concept centred around exploration, movement and connection. The project focused on translating its spirit into a cohesive digital presence, creating a visual identity and online experience that captures the essence of the brand.
From developing the brand’s visual direction and website to shaping its social media presence, I brought together digital design, content and storytelling to create a consistent brand experience across platforms.
Brand Direction · Website Development · Social Media · Digital Experience
Adventurous souls
We had a fantastic experience working with Lund Studio on our Adventurous Souls ApS website.
Mathilde was incredibly quick and efficient, delivering a highquality result in a short time. Communication was smooth throughout, and she was always easy to collaborate with.
Mathilde understood our vision right away and brought great ideas to the table. The whole process felt effortless and professional.
We highly recommend her to anyone looking for a reliable and talented web designer.
- Sophie Vartan
Brand Guide
-
![A logo depicting a stylized wave, a palm tree, and a sun with the title 'Adventurous Souls' and the subtitle 'Brand identity and development' on a light blue background.]()
Brand Identity & Development
Developing a visual identity inspired by adventure, movement, nature and connection.
-
![Logo for Adventurous Souls featuring a stylized illustration of mountains, palm trees, waves, and a rising sun, with a description of the logo's design principles.]()
Logo
The Adventurous Souls logo brings together natural elements — waves, mountains, palm trees and a rising sun — to express freedom, exploration and movement. Its flowing shapes create a balance between energy and calm.
-
![An infographic displaying color usage with primary and secondary colors, including hex codes and descriptions of how these colors evoke calmness, warmth, exploration, Earth's natural tones, and balance.]()
Colour Palette
A palette inspired by ocean blues, warm sunset tones and earthy greens. The colours balance clarity and energy with a relaxed, nature-led expression.
-
![A collage of outdoor activity scenes including children playing with hula hoops on a playground, people kayaking on a lake at sunset, a person sailing on a boat, and a woman with a surfboard at the beach, emphasizing community, adventure, and exploration.]()
Visual Language
The visual direction captures the spirit of adventure through movement, authentic experiences and a strong connection to nature. Imagery balances action-driven moments with the people, places and communities behind the experience.
-
![Various outdoor adventure scenes including a canyon, a man paddleboarding on a river, and people kayaking at sunset.]()
Hero Section Development
A dynamic video introduction combining water sports, mountain landscapes and cultural exploration in Saudi Arabia. Designed to establish the brand’s adventurous spirit from the first interaction.
